STRATSERVICES
The premier Advertising company operating locally and internationally that provides complete range of logical advertising opportunities to all writers and authors.
Website Design & Development
Introduction:
In the contemporary world of book advertising, the Internet is becoming an essential tool to help authors reach out to your niche market on a grand scale. Internet marketing can help you expand from a local market to the national market until the international marketplaces. It levels the playing field for interested readers and literary investor who are the main players and lets you gain the exposure your book deserves. StratAdvertising has developed a range of advertising plans to help you tap this incredible resource.
Reach out to a worldwide audience with the StratAdvertising Advance Web Design Service. Having a personal website means that you can be viewed by anyone, anywhere in the world, 24 hours a day, 365 days of the year – especially that the Internet access nowadays is a necessity. It is one of the truly efficient ways of penetrating the mainstream market.
With the Advance Web Design, millions around the world will know about you and your books; you can link your website to forge stronger business relationships with online bookstores, book clubs and author organizations; you can practically level the literary playing field with the more established authors; the possibilities, it goes without saying, are endless.
The StratAdvertising Advance Web Design Service will take care of your website’s HTML creative design and content. The domain name registration and web hosting fulfillment are FREE for a whole year. For a more personalized touch, we suggest you include your photo and images of your book cover/s. We also encourage you to do a write-up for your site, although a Marketing Services Copywriter is also available for those who prefer full content management service. Sending at least 2 or more images to enhance the artistic rendition of your website also helps to enhance the visual feel. To make it convenient, we will sent you a website form to provide your suggestions for your domain name, though only one will be registered upon your approval. This, of course, depends on the domain name’s availability.
Press Release Campaign
Introduce your business to whole new audience and take your brand global with the click of a button thanks to our powerful press release service. By getting to know your business as if it were our own, we can compile a custom media outlet list that ensures you connect with your audience like never before. By identifying the websites, media channels, social network feeds, radio stations and all other types of content your audience loves, we can put you in the spotlight like never before. It’s a proven approach that makes growing your business and promoting your brand simple and straightforward:
- Custom media outlet list built for you from scratch
- Partner with an expert team that cares as much about your business as you do
- Collaborative approach that ensures you always understand your options
- Fast and effective way to build a brand, launch a new product range and more
- Professional press release writing included as standard
- Flexibility when it comes to making changes and revisions to content
- Comprehensive press release submission to a broad portfolio of channels and outlets
- Detailed fulfilment report shows you exactly what you get for your money, every step of the way
- A powerful way to get the whole industry talking about you
Please Note:
Whilst we do our utmost to get a fast response from every single outlet, final publishing of all content is always at their discretion. Should you wish to hear more about our terms, conditions and policies, please don’t hesitate to get in touch.
Social Media Services
With the world online and connected like never before, it’s never been more important to reach out and connect with your audience. Social media allows you to do exactly that in the palm of their hand, building your brand and showcasing your work along the way. Without it, you simply don’t have a voice in the digital age.
Social Media Silver:
For authors ready to make an impact.
1.We walk you through how to make us an admin on your Facebook account, or create one from scratch if you’re new to social media.
2. We CREATE a special author’s Facebook Page to take your name to the literary masses.
3. We will create 30 Facebook Posts for the book and author to start spreading your message.
4. We will DESIGN Ads that connect with your audience in an instant and hopefully increase sales.
5. We take care of posting so you don’t have to, posting 2-3 times per week until the 30 posts have been shown to the world.
Social Media Gold:
For authors ready to take their career to the next level.
Our Gold package offers everything in the Social Media Silver service, PLUS:
1. BOOSTING Fee Service to optimize engagement*
- Analyses the targeted audience of the book to find exactly what they want to hear
- Dives deep into demographics, location, timing, interests and more so you can really get to know your followers
2. Payment for Ads that will showcase your work to an even wider audience
3. Detailed reporting that outlines the improvements and makes recommendations on the next steps to take
* Please note that whilst we will endeavor to do everything we can to improve your visibility online, we are unable to guarantee results.
YouTube Advertising
Connect with your audience and generate new leads with ease thanks to our exclusive video advertising service. By using our proven approach of sourcing and nurturing social referrals, we give all of your content the best possible chance of going viral. Whether it be on social media, YouTube, or a combination of the two designed specifically for your latest batch of content, we put your videos in front of the eyes of the people who want to see them. Just what you need when you want to expand your reach, build your brand and stand out online for all the right reasons.
- Powerful social referral approach that takes your video content viral
- Global circulation and reach with the click of a button
- Divert traffic from some of the world’s busiest sites direct to your channel
- Exclusive sharing on our network to get your campaign off to a fast start
- Connect with influencers, thought leaders and visionaries in your field
- Build an online following that’s constantly waiting for your next video to land
- Safe and secure engagement that allows you to grow your business the smart way
- Generate new leads and build your following with premium advertising and distribution
- Rank higher in search than ever before
Please Note:
Whilst we constantly strive to generate the very best results in the industry, we aren’t able to commit to a specific number of views, shares and other forms of engagement. Should you wish to hear more about our terms, conditions and policies, please don’t hesitate to get in touch.
Book Events
Introduction:
Meet your audience face-to-face or display your book in physical and digital exhibits here and around the world.
StratAdvertising provides you an opportunity to traditional beginnings to boost your book’s promotions with its book events marketing services. A book exhibition or book signing event is one of the principal approaches to affect interest or create a buzz around your book. As an exhibitor at many of the largest trade shows and book events, we’ve put our books in the hands of experienced readers and industry insiders.
Together with the Combined Book Exhibit (CBE), StratAdvertising will bring your book to National and International Shows and New Title Showcases.
The Combined Book Exhibit was established in 1933 by librarians so they could see a larger number of publishers and their new titles all in one place and in a logical manner. From the first bookmobile to award winning displays, CBE has, for over 80 years, put publishers’ products in the hands of public, school and academic librarians, as well as other book buying professionals in other markets.
Book Events Sub Category: Book Exhibit Show
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Introduction:
- National Shows
- Internationl Shows
- New Title Showcase
Add-on – Full Page AD Catalog
Book Events Sub Category: Book Signing
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Introduction:
Meet and talk to your readers!
There is nothing more rewarding when you get to converse with the readers of your book. This gives you the opportunity to learn and to grow as well.
With STRVT Marketing and Combined Book Exhibit, having you meet the readers in the Library Community face to face is very feasible
Our staff will ensure a smooth event. They will assist in bringing more readers at your table.
Autographing, will make you feel what it is like to be an author. This is an event every author should experience.
- National Shows
- Internationl Shows
- New Title Showcase
Print Advertising
Introduction:
Print Advertising Subcategory:
Product Description:
The New York Times delivers world-class journalism to the world’s most influential audiences. Connecting our engaged consumers to marketers through The Times’s print, mobile, digital, social platforms and high-level live events presents unparalleled advertising and sponsorship opportunities for brands looking to reach a high-quality consumer and alignment with best-in-class content.
The New York Times Magazine sets the agenda for the week’s conversation, among thought leaders and world leaders. Presenting excellent, thought-provoking literary journalism in a sophisticated but approachable environment, The Magazine is the preeminent place for ambitious writers, thinkers, photographers and designers to congregate and reach a massive audience. With a voice that is witty, original, informative, delightful and savvy, The Magazine is leading innovations in long-form storytelling.
SPEAK TO THEM AS THEY ENGAGE IN YOUR WORLD The Sunday New York Times reaches an audience of 1 million educated and affluent consumers who purchase millions of books for themselves
- New York Times readers have purchased over 30 million books in the past year
- They are 80% more likely than the national average to have purchased 15+ books in the past year
- 4 million readers who read books 1+ times per month in the past year
- 1 million readers who took a domestic travel vacation in the past year
- 3 million are influential readers
Print Advertising Subcategory:
Product Description:
Publishers Weekly, familiarly known in the book world as PW and “the bible of the book business,” is a weekly news magazine focused on the international book publishing business. It is targeted at publishers, booksellers, librarians, literary agents, authors and the media. It offers feature articles and news on all aspects of the book business, bestsellers lists in a number of categories, and industry statistics, but its best known service is pre-publication book reviews, publishing some 9,000 per year.
The magazine was born in 1872 as The Publishers’ Weekly (the article and the apostrophe were later dropped), a collective catalog where publishers pooled their resources to create one common listing of new books, issued each week. The aim was to keep booksellers and librarians informed of forthcoming titles, but an array of features and articles were added as years went by.
The original creator of the magazine, and its first editor, was the German-born Frederick Leypoldt, a passionate bibliographer—so passionate and hard-working that he died prematurely, at the age of 49, in 1884. An early colleague in the enterprise was Richard Rogers Bowker, a literary journalist and also a keen bibliographer, who went on to create the R.R. Bowker Company.
Bowker ultimately became the owner of PW, and later began to publish the massive annual Books in Print volumes and assign the International Standard Book Numbers (ISBNs) given to every published book. Another key player in PW’s history, who joined the magazine in 1918 and was active in it for over 40 years, was Frederic G. Melcher, a polymath who served as secretary of the American Booksellers Association, helped create the National Association of Publishers, and launched such notable book awards as the Newbery and Caldecott Medals for children’s books and the Carey-Thomas Awards for distinguished publishing. He also created Children’s Book Week and was responsible for the early extensive coverage of children’s books that has remained a PW tradition.
- Online
- Print and Online
Print Advertising Subcategory:
Product Description:
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.4 million and 2.4 million on Sunday, more than 39 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.3 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 135 years.
Los Angeles Times’ businesses and affiliates also include The Envelope, Times Community News and Hoy Los Angeles which, combined with the flagship Los Angeles Times, reach over 5 million or 38% of all adults in the Southern California marketplace. The Times also owns California Community News, LLC, operates Tribune Direct LA, and is part of tronc, Inc.
Book Reviews
Introduction:
Book Review Subcategory:
Product Description:
The US Review of Books is proud to review all books and support the entire writing community. The professional reviewers give every book equal and fair consideration, lending all authors visibility. Once your review is written, it will be placed in front of 18,844 US Review of Books subscribers, as well as thousands of additional social media followers and visitors.
How is The US Review of Books different?
The US Review of Books is different than other on-line book review publications and reviewers in several major ways. Here are a few reasons why:
1) The US Review carefully cultivates book reviewing talent, resulting in a consistent staff and publication. Most on-line review outfits are freelance writer mills. Their reviewers come and go and do not adhere to a particular style, and therefore the writing is uneven and unfocused.
2) All US Review coverage falls under strict guidelines and style restrictions. Reviews are original and written with the entire authority of the US Review masthead. This makes the US Review a consistent and unique publication. There is no reason to drop print editorial standards just because the publication is on the Internet.
3) The US Review is a professional publication with a solid subscription base and a legitimate social media audience. The dedicated readership and monthly visitors measure up to the tens of thousands.
4) The US Review of Books is one of the top 25 Google search for “book reviews.” Our competitors do not even rank in the top 200.
5) The reviewers of The US Review of Books are not randomly assigned to books. Again, like most of our competitors, reviewers select the books that they desire, which makes a better pairing of the reviewer and book, as well as more insightful coverage.
6) The pages of the US Review of Books have no advertising like lashing, blinking, and noisy ads for everything from toothpaste to cars which is distracting for our readership. The articles, blog, and editorial, the US Review’s clean presentation is focused on books and book-related coverage. The US Review of Books is the place readers go to find their next book.
7) The US Review of Books is fully compatible with mobile devices. Approximately half of Internet visitors and potential readers use mobile devices to read the publication, which reflects industry data.
What can we expect from a review?
The author can expect a professional review, honest opinion, and placement in the US Review. The reviewing staff is composed of professional reviewers and industry professionals, and each writer is carefully vetted prior to joining our staff. The author is not buying instant praise for the book, although the reviewers attempt to feature what they believe you do well in the book. Reviews are roughly half summary and half opinion.
Can the author edit the book review?
No, but you can request that we pull your review from rotation. We hope that you will see the value of having your review remain in the public domain.
How can the author post the review on AMAZON and other retail sites?
Most retailers allow the addition of editorial content, which may be edited by the author/publisher of the book. For example, AMAZON has Author Central, which is a free way to add and edit content about your book. Please use “The US Review of Books” when quoting your review.
- Review Package
- Platinum Package
Book Review Subcategory:
Product Description:
Print may still be black and white, but the world of publishing is suddenly every color of the rainbow. With new technology making it easier for authors to print, market and even distribute their work, writers are releasing e-books, print-on-demand titles, even stories serialized on their own websites — all without the help of traditional publishing houses. It’s a kaleidoscope of options that’s constantly evolving.
But one thing hasn’t changed: No matter how authors choose to publish, they still need the credibility that comes with an objective book review. Unfortunately, the mainstream media has largely shut self publishers out of this review process.
That’s where BlueInk Review comes in.
Founded by respected literary agent Patricia Moosbrugger and award-winning former book review editor of the Rocky Mountain News, Patti Thorn, BlueInk is the gold standard in reviews of self-published work. In the process, we bring to this ever-expanding world a user-friendly online experience that offers a bridge to larger distribution.
While fee-based, all BlueInk reviews are honest appraisals, written by professionals drawn largely from mainstream media outlets or editors who have worked at well-respected publishing houses. As our critics discover worthy titles, we celebrate the finest of these books — featuring them in high profile positions on our web page and vigorously promoting them to publishers, librarians and literary agents and editors.
In this way, more than a simple source for reviews, BlueInk acts as means for readers and industry professionals to find the “next generation” books worth selling, stocking, purchasing and reading.
BlueInk offers a host of other services as well, including: articles with self publishing tips, lists of important writing resources, classified ads, and much more.
Publicist
Introduction:
Our publicity campaigns have been designed in partnership with LAVIDGE, an award-winning advertising and publicity agency, to make sure there’s a campaign right for you and your message. Know more about the publicists who’ll work with you by viewing this infographic, or see what we have to offer below
Social Media Coach
Learn from the best. With the Social Media Coach campaign, you will be paired with a social media publicist who will devote their time to helping you learn, understand, plan for, and launch your social media efforts. During this six-week campaign, you’ll have weekly guided training sessions with your publicist and will develop a strategy plan so you can establish and grow your online presence.
Social Media Strategist
If you’re looking for an expert to handle your social media presence, this campaign is for you. For eight weeks, a social media publicist will manage your social media accounts and post on your behalf, working with you to make sure the messaging is consistent to you and your book and targeted to your intended audience.
Media Outreach Publicity with Map
You’ll work with a literary publicist to shape, launch, and execute a publicity campaign to promote your book and get the word out. After reading your book the first two weeks, your publicist will craft a personalized Marketing Map to guide the rest of the campaign, recommending the best publicity path for you and implementing a strategy tailored to your specific needs.
Media Outreach Publicity Plus with Map
You’ll work with a literary publicist to shape, launch, and execute a publicity campaign to promote your book and get the word out. Your publicist will read your book the first two weeks and then craft two personalized Marketing Maps to guide the rest of the campaign. These include recommendations on the best publicity paths for you and ways to implement a strategy tailored to your specific needs.
Book Trailer Marketing
Introduction:
Experience your words come to life.
The Book Trailer Marketing will help you to generate enthusiasm, awareness and reach interested readers or literary investors through a comprehensive, professional video presentation. Not ONLY have to catch a significant attention but, indeed, gain recognition by using the visual sense of the market. It’s time to create a contemporary technique of book advertising.
The mood and theme of your book will be captured and translated to symbolic images, motion graphics, animated text and a thought-provoking instrumental melody within 60-90 seconds – a perfect conversation starter to be publicized on social networks or displayed at one of your upcoming book signing events.
Create a Book Trailer now and be remembered.
Product Description:
- Custom-made book video, approximately 60 to 90 seconds in length
- Animated text, motion graphics and symbolic images
- Video distribution through YouTube.
- High-quality video streaming and download
Revisions: You will be able to make three rounds of revisions at no additional cost. Any additional rounds of revisions will incur charge. Acceptable changes include:
- Correction or changes text
- Modification on font size and style
- Corrections or additions to book and author information
- Changes to audio levels
- Image changes (if you provided your own or you feel an image is irrelevant)
Script Analysis
Introduction:
A Script Analysis is simply a reader’s report. Every script submitted to a feature film studio or agency or Production Company gets “analyzed.” Readers are the companies’ first and best line of defense. The reader’s report usually provides a one or two page synopsis of the screenplay, a breakdown of the characters, a page or two of commentary/evaluation, and lastly, a bar graph evaluating your screenplay from Excellent to Poor in the following categories:
- Main Characters
- Minor Characters
- Story
- Premise
- Visual Elements
- Artistically
- Commercial Prospects
- Title
Finally, your screen analysis will be rated either “Recommend,” “Consider,” or “Pass,” for both the script itself and for the writer. So in theory, if the script isn’t spectacular but the writing is, you may still garner some interest.
Our associate film agent, manager, or creative executive then scans these reports and determines which scripts are worth his or her time to read. Sometimes, even if you receive terrible coverage, if there’s an element of your screenplay that attracts the executives — such as, it’s genre that’s hot right now — your script may get read by a second person anyway. Bad coverage is not necessarily the death knell every time…just most times.
By the way, hardly anyone ever gets a “Recommend.” When a reader tags a script “Recommend,” they’re basically sounding the alarm bells and telling everyone to drop what they’re doing and Read This Script Now! The reader is also sticking his or her neck on the chopping block, because if the exec does not agree with the reader’s assessment, and resents the time spent reading the script, then the reader may not be taken seriously in the future or worse, could be out of a job.
So, bear in mind that there are actually three levels of “Consider” — Strong, Moderate (AKA a “straight-up consider”,) and Consider With Reservations. These allow the reader to express their enthusiasm, or lack thereof, for the material, while still remaining safely in the consider category.
At our Script Analysis, we’re happy to provide you samples from different genres, which will give you an idea of the depth of analysis you can expect.
Author Video
Showcase your interpersonal skills and expertise on your book’s subject and connect with your potential readers and industry insiders through a 90- to 120-second video starring you, THE AUTHOR.
There is a significant effect and difference between telling people about your book and directing them to a professionally produced broadcast interview that features you. Through your own words, your author video interview gives a mass audience a behind-the-scenes look inside your story. This exceptional marketing tool allows you to promote your book in a way that captures the intensity and passion only you can provide regarding your book.
The Author Video at your location is a perfect tool to reach a wide range of readers and literary investors to connect on a level that is often only achieved through face-to-face interaction.
For 90 to 120 seconds, you get to discuss the salient points of your work while showing your target audience a glimpse of your personality. In turn, you get to rehearse your book pitch and aim to potentially increase literary interest.
With this service, you get:
- Ownership of a 90-120 second custom-made author video
- Distribution of your video on YouTube.
- A link to your author video from your book details page in StratAdvertising
Note:
If you intend to be filmed in a public place, you must be able to secure a release for the location before video can be recorded there.
This service is only available to locations within the United States and Canada.
Since you own the copyright to your author video, you may use it in tandem with your other marketing campaigns like email marketing, press releases, your book’s webpage, your personal website, and your social media sites to name a few. Share and spread the link of your video to as many contacts in your network as possible.
How It Works:
- Our partner support team shall be in touch to confirm your video filming schedule, location and the preparation necessary.
- After filming, a link to the first draft of your author video will be sent to you by email
- Once approved your video will be distributed to YouTube.
- You will also get a link to the final product which you can forward and share to as many contacts in your network as you prefer on top of StratAdvertising’s efforts
RADIO INTERVIEW @ TWIA (This Week In America)
The complimentary service consists of the main interview segment with Rick (approximately 18 minutes, we generally go longer and edit for radio) as well as placement on You Tube, iTunes, Google Play and Podomatic. We provide links for all those and you have full rights to use however you choose. We also
post on our Facebook and Twitter. We tape Wednesday or Thursday afternoons between 1 and 3:30 ET, if necessary we can schedule outside of those times. We use a video recording tech who works at a local television station so we tape around the schedule presented.
Our goal is to make this an enjoyable and successful venture for our guests. Rick, the host, reads your book and hope to make this a showcase for their writing prowess and personality.
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